Nobody likes smart guys. Your blog readers don’t care about you. They don’t want to know about your victories, defeats or challenges. They want you to solve the problem and create value in their lives. Of course, while doing this, you are rewarded.
But keep in mind that your blog is not for you and not about you or your corporate business. So, don’t spend your time trying to show how much you know about the subject.
Be simple and direct. Use easy-to-understand words that are part of your target audience’s daily lives.
Don’t try to look smart by using difficult words. If you do, your blog readers may not understand the information. Make your article simple to read by paraphrasing a text.
Before writing anything or using words in your text, ask yourself: is this a common, simple and easy to understand word? If the answer is no, replace this term with something simpler.
Do your research
Unless you are an Einstein in your industry, you will need to devote some time to research before you start putting together your blog post.
Have you ever heard someone say that to write well you have to read a lot? I bet yes!
It is no wonder that most writers also like to read a lot and on various subjects. Writing is a good opportunity to do research and learn new things.
Before you start writing the text for your blog, do a search. A good tip is to set up a briefing with your ideas and do previous research. So when you actually write you will have more control over what should be said and what language is most appropriate.
Create research summaries, link to authority sites, share market data with your audience. Also show readers that you have done your homework.